Crafting compelling stories for you

Delivering the right information to the right audience, when they need it, where they need it—this principle underpins every project I’ve undertaken, from my current role on IU’s Communications and Marketing team to my previous experience as Web Manager at the Arts Alliance of Greater Bloomington.

Writing Samples

Homepage of IU Graduate School Bloomington's website.

Revamping university graduate school’s website to better serve students

  • IU’s Graduate School Bloomington improved its digital presence by revamping its website.

  • Starting from finding the right message on the homepage to creating content for specific audiences, the project kept prospective and current students in mind.

painting of girl by Bloomington high school student

Proudly sharing works by local high school students to a community of arts lovers

  • This piece highlights how the Arts Alliance connects artists with the community and each other by showcasing amazing works by local high school students.

  • Let the art do the talk! I’m just showing you how amazing our young artists are in Greater Bloomingon.

Step by step guide to accessing samples

Clarifying process for collaborating with state-of-the-art research labs

  • This page strategically simplifies the biospecimen request process for researchers, highlighting key support services. It emphasizes ease of access through a clear three-step process and offers both a catalog and direct contact options to maximize reach within the research community.

  • We prioritized ease of use on this page, using clear visuals to guide researchers through the four-step biospecimen request process. Concise language and a clean layout ensure researchers quickly understand the process and easily find the resources they need.